If you have your own business or are thinking of starting a business, you will need consistent levels of motivation to make it work. There are many opportunities out there today but succeeding in business is tough and if you lack the necessary motivation then you will either fail or get average results.
“When you undervalue what you do, the world will undervalue who you are.”
Oprah Winfrey, talk show host, producer, and philanthropist
All businesses face obstacles that they need to overcome. How to find new customers and generate more revenue. How to manage cash flow properly so that enough money is available to keep your business running. How to find the right kind of people to hire for your business. The list is endless.
You really need to master how to motivate yourself so that you can take all the challenges that will come your way in your stride. When you are the business owner the buck firmly stops with you.
“The way to get started is to quit talking and begin doing.”
Intrinsic motivation comes from within you. It is a result of how you feel and the values that you hold, as well as other things. You use intrinsic motivation to drive you forward to achieve your business goals. The best way to use intrinsic motivation is to associate pleasure with everything that you do in your business.
You can certainly do a lot to develop your intrinsic motivation. One of the best ways to do this is to identify your sense of purpose. Why did you start your business and what do you really want to achieve? Successful businesses have something in common – they all serve others well.
“In the journey of entrepreneurship, tenacity of purpose is supreme.”
Aliko Dangote, founder of Dangote Group
It is also important that you consider your personal growth and that of your business. What are your growth plans for your business? If you don’t have any then take the time to create them and get help if you need it. A plan for growth that is realistic is likely to drive up your motivation to high levels and keep it there.
Are you a master of your chosen business niche? When you achieve this, you will gain a great deal of respect from others which will keep your motivation levels high. If you are not at the mastery stage yet, then create a plan to get there.
External factors account for extrinsic motivation. You are not in total control here as you are with
intrinsic motivation but there are things that you can do to drive up extrinsic motivation levels. Usually, you will need to earn your extrinsic motivation.
Having status can certainly be an extrinsic motivator. If you employ people, then consider giving them job titles to motivate them. It is amazing the effect that an empowering new job title can have on people.
“Believe you can and you’re halfway there.”
Another extrinsic motivator that you can use with your employees is their levels of pay. If your business is growing, then consider increasing the amount of pay that your employees earn. They will really appreciate this, and it should make them more motivated to work harder for you.
You could also set up a bonus or reward system for your employees. It doesn’t matter what job a person does; you can give them targets to achieve. If they achieve them in an agreed time period, then they will receive a bonus.
Take heart in the knowledge that business isn’t flawless, and the journey to success is often long and winding – most overnight successes took a lot of trial and error to get where they are today.
“It always seems impossible, until it is done.”
Nelson Mandela, former president of South Africa
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